Pharmaceutical Promotions: Trinkets and Chotchkies on Life Support?
Wall Street isn’t the only industry in the crosshairs of tough regulation!
For years promotional products catering to the pharmaceutical industry have consisted of an endless gauntlet of branded pens, mugs, gizmos, and gadgetry to reach health practitioners and patients. Those days are no more; last year, with one fell swoop, the Pharmaceutical Research and Manufacturers of America (PhRMA) organization issued new guidelines and cut out a large segment of the promotional products industry.
What does the PhRMA want out of their promotional items instead? That they be:
- Educational
- Less than $100 in value
With the rules now changed, the original strategies are no longer allowed — an entire industry must retool, and while many promotional products companies catering specifically to the pharmaceutical industry scramble to get on their feet, Maestro Personal Assistants is poised to launch our inimitable, open solution that can be adapted to virtually any industry.
As a personal assistance service, Maestro specializes in providing phone based, on-demand solutions to life’s most common problems, no matter how big or how small — if the internet could talk, Maestro is how it would sound. By taking this flexibility and matching it with wholly customizable branding, our service represents an ideal solution to the problems of the struggling pharmaceuticals promotion business.
The branding process begins with our WOW Card promotional product, which can be tailored to any desire, with text and designs of your choice, for easy access in your client’s wallet. This customization allows pharmaceutical companies to provide useful, educational benefits in addition to memorable, unique brand visibility; the client is exposed to your brand from start to finish, even while they’re on the phone.
The versatility doesn’t stop there — with customizable content on every WOW Card, there is no limit to the creative potential. Pharmaceutical companies can help promote health education and usefulness in the daily lives of their clients in a variety of ways! Asthmatic and need a weather report? Out of town and need details about a prescription? If a question can be thought, Maestro can answer it.
Maestro’s approach matches the convenience of a reliable, telephone based concierge service with the adaptability of open-infrastructure technologies being pioneered around the world.
