New Era, New Opportunities for Pharmaceutical Promotion
A big part of Maestro’s success has been our ability to innovate. Every day you can feel the excitement reverberating in the hallways of our Dallas office! As founder and managing director, a big part of my day is spent developing these exciting ideas and working with our talented professionals to implement them.
But as most entrepreneurs can probably testify, innovation begins with research — you’re a student before you’re the teacher.
In my studies, I’ve noticed two recurring trends in the wake of guideline changes by the Pharmaceutical Research and Manufacturers of America (PhRMA) organization: concern for ethics and expenses. It is important to patrons of the health industry to know that new medicine is being marketed in an honest and educational manner.
With the era of excess concluded, how can pharmaceutical companies continue to ensure brand penetration?
According to this study, the vast majority of sales budgets are poured into expensive, person-to-person campaigns through medical sales representatives. This personal touch leaves a lasting impression, by building a relationship and embedding trust, but with many instruments of the trade now disallowed, there is room on the belts of sales representatives for new tools.
The WOW PhRMA Card is just that tool. It represents much more than a Q&A hotline; it represents trust and dependability, channeled through our simple and transparent branding process, from beginning to end. It is an on-demand knowledge base powered by live information experts; it’s about people helping people.
And at Maestro, that’s our specialty. Our prescription could present an interesting cure for the ailments of pharmaceutical promotion companies, but with the landscape now completely rearranged, the task of pioneering creative ideas is left on the shoulders of the pharmaceutical marketing gurus.
