A Promotional Product and Sales Tool - All in One
The business of sales is a tough one, and promotional products sales are even tougher. In an industry with over 4,000 suppliers, 90,000 distributors, and 1 million products, it is a challenge for distributors to differentiate themselves and present new and exciting products that meet their clients’ needs. Time is wasted flipping through a sea of products in an endless stack of catalogs — distributors and clients dread it.
Nowadays, every supplier has a catalog filled with thousands of products; some even offer distributors branded web sites, but cookie cutter templates don’t grab attention. The traditional approaches have turned brilliant marketing consultants into an army of order takers. In a market bombarded by the stagnation of multiple variations of the same products, what can distributors do to stand out from copycats?
Introducing WOW! Powered by Maestro. Not only does our product stand head and shoulders above the rest, but our sales and marketing tools are a refreshing change to the monotony of the industry. We call it the WOW! Preferred Distributor Program (WPDP), and its advantages are broken down into two parts:
- Demonstration - All distributors immediately receive a demo account to our service. This sales tool is available electronically whenever they need it, 24 hours a day. It enables them to call our live, branded personal assistants and perform a live demonstration on the spot, branded in their client’s name. No catalogs, no ordering of samples, no shipping, no charges - just a phone call.
- Control - We also offer complimentary access to the WPDP online control panel, a full-fledged marketing vehicle and point of centralization for all of our distributor’s sales tasks.
These two elements allow distributors to:
- Change their demo account greeting and closing to match their client
- Offer an instantly accessible trial account to any client
- Monitor trial account usage
- Manage trial accounts (making notes, setting reminders, etc.)
- Receive text and/or e-mail notifications when trial accounts are accessed
- Send text and/or e-mail notifications to trial accounts
- Request client-specific virtual proofs, upload logos, or suggest new design elements
- Request custom presentation sheets with details about the service
- Set up their branded distributor web site
- Send out branded marketing e-mails that allow the recipient to sign up for a trial account
- Monitor their sales representatives and WOW! related activities
- Access downloadable marketing tools like PowerPoint presentations, the virtual WOW! Catalog, or any other industry specific marketing materials
Our sales and marketing tools equip our preferred distributors with everything they need to successfully market the WOW program and truly differentiate themselves from competitors - the most important part of any modern promotion program.
